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FEATURE (from the Hunger Site) Helping The Hunger Site  Find Sponsors "The United Nations World Food Programme is pleased to announce that The Hunger Site, an independent website created to alleviate hunger, has chosen to give the donations it generates via the internet to WFP. Cash donations equivalent to more than a million servings of food have been donated since the site opened in June 1999. "The Hunger Site is an innovative new tool to help feed the hungry. Visitors to the site are invited to donate a serving of food by clicking on a button. The donations are paid for by corporate sponsors.  About Sponsoring The Hunger Site The more sponsors the Hunger Site has, the more food people are able to give  each day.  You may be able to help find more sponsors.  (Click on the link to see more information about how you can help).  ( http://www.thehungersite.com/sponsoring.html)  "We believe that the Hunger Site is one of the best media buys on the  Internet for the following reasons:    The average cost to run an advertisement on the Internet is now 3.496 cents per advertising impression (The Boston Globe, July 6, 1999).   The cost to run an advertisement on our Thank You For Your  Donation page is one seventh that cost, 0.5 cents per advertising impression. (This is for an  advertisement that is  somewhat smaller than average, but considerably more noticeable.)  The average click-through rate on the Internet is now approaching one half of one percent. That is, only about 1 person out of 200 clicks on the average banner advertisement.  Our sponsors have consistently received click-through rates of many times that percentage, often 5% and above. The reason, we believe, is that the people who donate here are grateful to the sponsors and are willing to learn more about them.  In addition to a great price and an outstanding click-through rate, your company will receive two additional benefits that are unique to sponsoring the Hunger Site. First, sponsors receive tremendous good will from everyone who comes to the Hunger Site to make a donation. Second, sponsors profit from the publicity surrounding the Hunger Site.  By sponsoring the Hunger Site, your company will be making a major contribution in the fight against hunger ? 100% of what the sponsor company pays goes directly to the United Nations World Food Program for food. In fact, your company may prefer to look at sponsorship as a form of corporate charity.  "Each sponsor for the Hunger Site pays 0.5 cents ($5 CPM) for each donation made at the site, which buys one quarter cup of food. So if there are four sponsors for a day, they will combine to pay for one cup of food for each donation made. If there are five sponsors, they will combine to pay for a cup and a quarter of food for each donation made, and so on. The cost of 0.5 cents per donation makes for a cost per thousand donations (CPM) of $5 for each sponsor. Sponsors are sent a billing statement showing the total donations for the days that they have sponsored. They write a check directly to the United Nations World Food Program for the amount that's due. They do not pay anything to the Hunger Site.  "The minimum time to sponsor the Hunger Site is one day. We encourage companies to try a one day test sponsorship to see how cost-effective it can be for them. Based on our current number of 80,000 to 120,000 donations per weekday, the total cost to sponsor us for one weekday is currently $400 to $600 (80,000 to 120,000 times 0.5 cents per donation). Saturdays and Sundays usually have about half the donations and cost about half as much as weekdays.  "Thank you for your continued support and for whatever you can do to help us find sponsors. We appreciate your help." For the complete write-up, please visit  the Hunger Site

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